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Discover how Internet marketing and advertising relates to "Normal" marketing and advertising
No More Secrets is a guide to Internet marketing for "normal" businesses. Business owners often have the idea that Internet marketing means you have a web site. It is so much more. and normally more cost effective.
No More Secrets is a FREE digital book that you can download.
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Our next workshops in Cape Town:
Dates:
- Online Advertising Strategies Workshop: 19 October 2009
- Internet Marketing Strategies Workshop: 20 October 2009
For more info visit
http://emarketingworkshops.co.za
Targeted Web Marketing from Phoenix Business Solutions
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Alternatives to search engines |
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SEO or search engine optimisation is vital for high rankings on the major search engines like Google and Yahoo. However, being dependent on search engine rankings and search engine marketing for your traffic have some shortcomings: - There are only ten Top 10 positions for any keyword. This when you are competing with thousands and even millions of pages for these few postions.
- Many web designers, even professional web designers, are not familiar with SEO techniques.
- Search engines differ in their criteria to rank web sites and web pages, which means that optimising for one may work against you for another.
- Search engines tend to change their criteria regularly to prevent the manipulation of rankings. This means that you need to constantly be on the lookout and up to date with the latest techniques and issues.
Some basic techniques that stood the test of time are: |
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