Phoenix Internet Marketing Blog
Performance based advertising [a.k.a. Cost Per Action (CPA) or Pay for performance advertising] is probably the most cost effective advertising you can get for your business.
Unlike traditional advertising that costs you a fixed fee, irrespective of whether your get results or not, performance based advertising means that your advertising costs are based on the actual performance of the adverts and you only pay for results, i.e. web traffic, leads or sales.
Set up correctly, this type of advertising is very cost-effective and your reach can be very wide. This is also and ideal form of advertising to offer your brokers, or any other insurance broker for that matter, to add to their web sites as they can earn an income without having to spend time on the sale. Continue reading
Is your business ready to capitalise on the massive growth of the mobile web? Continue reading